WHAT WE DO
Our Services
Content Creation
Content is a key component in any marketing function, and social media is no exception.
Marketing Analysis
Marketing roles are becoming more and more data-driven. As your social media manager, we need to be able to dig into the data, analyze that data, and draw actionable insights.
Breaking News
Being on social media is like being in a crowded room at a networking event — and as your social media manager we need to be in the thick of it.
Customer Service Rep
When we run your social media, we are the voice of the company to many audiences, including customers, potential customers, journalists, and fans.
Community Manager
Part of building a following on social media is helping that following connect with each other and become a community.
Funnel Marketing Manager
Social media expands the reach of your content, attracts visitors to your website, generates leads, and nurtures them to become customers.
Project Manager
As your social media manager, we effectively coordinate with different departments to organize campaign launches, while pushing launches and growth initiatives of our own.
content creation
Content is a key component of any marketing function, and social media is no exception.
A good portion of our role as a social media manager is creating and adapting content for each specific network. This includes creating images and graphics to accompany Facebook and Twitter posts, taking and curating photos and videos for visual platforms like Instagram, coming up with several iterations of post copy, and even creating content from scratch specifically for growing a following on social media.
Adapting content specifically for each social network yields more clicks and leads. For example, in an A/B test, we found that tweets including both a link and an image optimized for the platform yielded 55% more leads than tweets with just a link. Adapting and creating content for each specific network is critical to driving results.
marketing analysis
Your social media manager will be able to analyze data and draw actionable insights. That includes macro data (overall reach, leads generated, leads nurtured, customer cases supported) all the way down to micro data (like individual experiments around content positioning). We also need to know the pulse of the community and be able to set goals that are just out of reach — and find a way to hit them.
We enjoy looking at data and know how to use it to make informed decisions. At the same time, we are not so stuck in the data that it prevents experimentation and risk-taking. It’s important as your social media manager to constantly test new strategies, new content, and new campaigns. This means both running tests and analyzing the results to constantly iterate and improve your marketing efforts.
Constantly testing and analyzing results helps us build more effective standards in our routines.
Breaking News
A successful social media manager will be able to find new opportunities for your company by keeping a pulse on the industry and your community. We need to know where to look for the news and what people are saying about it. We also need to know what’s changing on social networks and in the industry to react and respond accordingly.
We are skilled at “tactful newsjacking,” meaning the ability to (tactfully) capitalize on a news story, trend, or hashtag. And if something goes awry, we need to be able to mitigate the issue calmly and diplomatically and take the conversation offline.
We can act as an extension of your PR team, connecting your team directly with journalists and reporters, which can result in increased coverage for your company.
Customer Service rep
As your social media manager, we need to be able to communicate with people in different buying stages (customers and non-customers) and different dispositions. We’re the “traffic director,” and need to be able to understand where the followers’ question or comment are coming from, address it appropriately, and provide a course of action for resolution. In order to do that, we must be intimately familiar with the company’s brand, products, and services so we can do quick, surface-level troubleshooting.
Doing customer service on social media allows you to respond to customer problems in the way they want to communicate with you. Also, because social media is a public forum, your social media manager can use these opportunities to showcase your customer service
Community Manager & Facilitator
Part of building a following on social media is helping that following connect with each other and become a community. True communities don’t simply engage with the company or moderator; they engage with each other — which actually scales the social media community much better, too.
Community management takes work, including asking questions to seed discussions and kicking out people who spam or otherwise detract from the community.
Part of being a good facilitator is asking good, relevant, and thought-provoking questions in an engaging way. Another part is setting the tone for the community, being present, enforcing community guidelines, and sometimes even removing members or deleting posts when appropriate.
Funnel Marketing Manager
As your social media manager, we need to be able to pick and share content in a way that will attract visitors to your website, generates leads, and nurtures them to become customers.
We need to share content that generates leads and run new campaigns to find the best ways to do lead generation via social media. We also engage one-on-one with potential customers who are considering your company’s product or service, or simply need your help. Social media is particularly effective as a lead nurturing tool because prospects use multiple media (not just email) to consume information and social channels allow you to engage in a more timely manner.
Project Manager
As your social media manager, we effectively coordinate with different departments to organize campaign launches, while pushing launches and growth initiatives of our own.
Community management takes work, including asking questions to seed discussions and kicking out people who spam or otherwise detract from the community.
Part of being a good facilitator is asking good, relevant, and thought-provoking questions in an engaging way. Another part is setting the tone for the community, being present, enforcing community guidelines, and sometimes even removing members or deleting posts when appropriate.
Are you ready to GET SOCIAL!